Monday 12, Tuesday 13, Wednesday 14 June 2023, all 10am-12pm. FREE! Online via Zoom
UPDATE: All three of these creative training Zoom sessions were recorded and are now available for members to watch back via our Resource section of the website.
This year, we’ve collaborated with Go For Growth to deliver three unique workshops for members of the IW Creative Network over three consecutive days, in-person and online, specifically designed for creative individuals transitioning from being part-time or freelance, to running their own full-time business. You can book on as many workshops as you like!
Go For Growth, is a programme to support micro businesses and small businesses thrive through online, in-person and 121 programmes and mentoring.
(These workshops will all be delivered in-person at Building 41 in Northwood, IW on Mon 22, Tue 23 and Wed 24 May 2023. Click here to go to in-person workshops at Building 41).
Plus! When you book on a workshop, Go For Growth can provide a free 121 business health check! This is up to 3-hours of discussion with an experienced business advisor to look at how your business operates, or could operate, and help develop a series of recommendations. If you are interested, just click here to book or email Gavin McWhirter on gavin@digitalislands.org
THE WORKSHOPS:
The Ready-to-Launch Checklist, Mon 12 June 10am-12pm. BOOK HERE!Delivered by Sarah Hall, owner of Creative Logic and part time Growth Advisor with Oxford Innovation. Sarah has over 20 years’ experience helping to make the complicated simple, and supporting people to take their businesses to the next level.
During this workshop we will cover everything you need to know in order to start your business! Plus there will one to one support available in the weeks following this workshop to answer any additional questions or support you with implementing any part of your business setup process. Session duration 2 hours with lots of time for discussion and questions.
During this workshop we will cover:
- Define what you do
- Identify who your customers are
- Research your market and your competition
- Decide on your legal structure as a business
- Develop a 2-3 page business plan
- Register for VAT (if applicable)
- Open a business bank account
- Obtain business insurance specific to your industry
- Create a brand identity
- Create a website
- Develop a marketing and social media plan
- Use an email management tool
- Set a launch date.
Clarity of Marketing, Tue 13 June 10-12pm. BOOK HERE!Delivered by Effie Moss, Founder & CEO of Boost Marketing & Founder of the Handmade Association. Effie is a multi-passionate entrepreneur with 23 years + experience within the Marketing world. Effie’s journey has seen her grow a multi million pound handmade business, appear on Dragons Den and secure millions of pounds of funding for both her businesses and her clients. She is happily based in Godshill. Session duration 2 hours with lots of time for discussion and questions.
Have you ever counted how many hats you wear everyday as a creative business owner? How do you find the time to market your business effectively and move it from a part time to a full time, highly profitable business? Join us for this “Marketing” workshop where we will be sharing how you can effectively market your business via all of the channels available to you. We will be teaching you the power of Memory Marketing, Customer Generation and how to market your business during off peak seasons to enable you grow a business that will fully sustain your creative lifestyle.
During this workshop we will cover:
- The power of Memory Marketing and how to use it within your business
- Customer Generation
- How to market during your off peak season
- The best marketing platforms for Creative businesses
- How to plan your move from a part time to a full time, highly profitable business owner.
Planning and Finances, Wed 14 June 10am-12pm. BOOK HERE!Delivered by Colm Watling, a freelance business consultant based in Ventnor. Colm is an experienced non-executive director, mentor and coach for a number of SMEs and start ups across multiple sectors. He has advised businesses from pre start to established multi million pound manufacturing businesses on their financial plans for many years, from practical day to day management to strategy and raising funds (both equity sales and grants from a variety of sources). The workshop will cover creating a cash flow forecast, who and where to get help from, and the SME and start up financial background including available grants and loans. Session duration 2 hours with lots of time for discussion and questions.
This workshop will help creative people who want to be business owners to take control of the finance component. Developing a mechanism, a plan, a strategy, whatever you want to call it, it can be the golden key that unlocks your potential. Our aim is to help you develop a system that means you can understand and manage the financial elements of your business in one or two hours a week. This will help you to survive, grow and achieve goals.
During this workshop we will cover:
- Cashflow
- Business planning
- Systems and processes
- Developing a financial plan
- Knowing when you are making a profit
Colm will deliver a session that will be more down-to-earth, engaging, human and relevant than attendees may have anticipated. The aim is that participants leave the workshop inspired, along with an appreciation of the importance of business planning as essential tool for the long-term success of their business.
If you require any access support to attend these online workshops, please email georgia@creativeisland.org
