Are you looking to refine your social media presence and take your digital strategy to the next level? Then join us for Mastering Social Media for Creatives, an intermediate-level workshop aimed at helping creatives improve their online impact.
Thursday 16th January 2025, 11am – 1pmBuilding 41, Cowes, FREE
This session will be led by marketing and social media teams at Visit Isle of Wight - the organisation responsible for promoting the Isle of Wight as a top destination in the UK and beyond. With expertise in destination marketing, Visit Isle of Wight will share insights and strategies to help you grow your audience, engage more effectively, and elevate your social media performance.
This workshop is ideal for creatives, artists, designers, photographers, musicians, writers, and more who already have some experience with social media but want to enhance their effectiveness on platforms like Instagram and Facebook.
What you’ll learn...
Social media strategy essentials:
- Current social media trends
- Defining clear goals
- Targeting the right audience
Platform deep-dive (Instagram & Facebook):
- Using Meta Business Suite tools
- Improving organic reach
- Engaging with Stories, Reels, and Live features
Growing your audience & engagement:
- Building an engaged online community
- Creating a content calendar for consistent posting
- Cross-promotion and collaboration strategies
Analytics & performance tracking:
- Key metrics to monitor
- Tools for measuring success
- Adjusting strategies using data insights
Exploring other platforms & marketing integration:
- Overview of Pinterest, LinkedIn, and TikTok
- Integrating social media into a broader marketing plan
This will be a practical workshop, aimed at helping you put these insights into action. The workshop is designed for IW Creative Network members looking to strengthen their social media presence, grow their audience, and engage more effectively online. There’ll also be time for coffee and networking after the session.
Spaces are limited, so please book early on this FREE workshop to secure your spot!
Venue address: Building 41, Newport Road, Cowes, Isle of Wight PO31 8BX
Building 41 is a modern, fully accessible venue with excellent transport links with a bus stop located just outside on Newport Road, between Ascensos and BAE Systems, just outside of Cowes in Northwood.
Parking & transport: Parking is limited to residents of Building 41 with limited parking bays available. We recommend parking at Somerton Park & Ride (Newport Road, Cowes, PO31 7ER) which is a 5 minute walk away, at £2 per day. We also suggest car sharing where possible – which you can arrange through posting a notice on the IW Creative Network Facebook Forum to other members of the network.
Venue accessibility: The venue offers dedicated parking for those with health conditions or impairments, a disabled lift, wide doorways, and accessible toilets. Please email any access requirements to georgia@creativeisland.org.
