The Bit in the Middle: Staying Power in BusinessWorkshop by Founder, Effie MossThursday 30 April 2026, 10.30am – 1.30pmBuilding 41, Cowes
Most support exists at the beginning of a business, when ideas are exciting and everything feels possible or at scale, when growth is obvious and visible. Very little exists for the stage in between.
“The Bit in the Middle” is the phase where businesses are no longer new but not yet established in the way their founders imagined. It’s where cashflow gets real, teams begin to form, funding decisions matter and the landscape starts to change. This is where many businesses stall, not because the idea isn’t good, but because the skills required to stabilise and simplify are rarely taught.
In this workshop, Effie Moss explores how to recognise the Bit in the Middle, build staying power and move through this phase with clarity -> practically, strategically and personally.
Blending practical strategy (cashflow, structure, team, funding) with the inner work of belief, identity and resilience, this session is for founders who want to build something that lasts, strengthening both their business and themselves along the way.
Spaces are limited! This workshop is limited to a cohort of 10 people and will take place in the board room at Building 41, Cowes.
To book your place, please CLICK HERE.
About Effie:
Effie Moss is a business strategist and founder who has spent over a decade helping entrepreneurs build sustainable, profitable companies. She first gained national recognition after appearing on Dragons’ Den with her handmade teepee business.
With a background spanning product businesses, service agencies and founder mentorship, Effie specialises in what she calls “The Bit in the Middle” the stage where a business is no longer new, but not yet fully established, and the real work of refinement, structure and staying power begins.
Known for blending clear commercial thinking (cashflow, positioning, team, funding and growth strategy) with a deep understanding of the founder behind the business, Effie helps leaders strengthen both their model and their mindset, building companies that last while remaining steady and intentional along the way.
Her work centres on one simple idea: businesses flourish when their foundations are strong and they’re designed to grow in rhythm with the person building them.
Find out more about Effie here: effiemoss.com
Venue Information: Building 41 is a modern, fully accessible venue with excellent transport links with a bus stop located just outside on Newport Road, between Ascensos and BAE Systems, just outside of Cowes in Northwood.
Parking and Transport: Parking is limited to residents of Building 41 and there are very limited parking bays available by pre-booking only. We strongly recommend the nearest car park at Somerton Park & Ride (Newport Road, Cowes, PO31 7ER) which is a 5 minute walk, £2 per day, and we suggest car sharing where possible – which you can arrange through posting a notice on the IW Creative Network Facebook Forum, to other creatives. Alternative transport options include, drop off to Building 41, cycling (onsite bicycle storage available) and by bus (BAE Bus stop via the Number 1 Park & Ride bus).
Accessibility: The venue offers dedicated parking for those with health conditions or impairments, a disabled lift, wide doorways, and accessible toilets. Please email any access requirements to georgia@creativeisland.org.
