Effie Moss provides a creative business training session via Zoom on ‘Clarity of Marketing'. This session was recorded is available as a resource for members of the IW Creative Network.
This was delivered in collaborated with Go For Growth, online via Zoom in June 2023, specifically designed for creative individuals transitioning from being part-time or freelance, to running their own full-time business. It was part of three creative business sessions which were delivered in-person and online. The other sessions were 'The Ready-to-Launch Checklist' and 'Planning and Finances'.
Go For Growth, is a programme to support micro businesses and small businesses thrive through online, in-person, 121 programmes and mentoring.
Clarity of Marketing
Have you ever counted how many hats you wear everyday as a creative business owner? How do you find the time to market your business effectively and move it from a part time to a full time, highly profitable business? Join us for this “Marketing” workshop where we will be sharing how you can effectively market your business via all of the channels available to you. We will be teaching you the power of Memory Marketing, Customer Generation and how to market your business during off peak seasons to enable you grow a business that will fully sustain your creative lifestyle.
During this workshop we will cover:
- The power of Memory Marketing and how to use it within your business
- Customer Generation
- How to market during your off peak season
- The best marketing platforms for Creative businesses
- How to plan your move from a part time to a full time, highly profitable business owner.
Effie Moss
Effie Moss is the Founder & CEO of Boost Marketing & Founder of the Handmade Association. Effie is a multi-passionate entrepreneur with 23 years + experience within the Marketing world. Effie’s journey has seen her grow a multi million pound handmade business, appear on Dragons Den and secure millions of pounds of funding for both her businesses and her clients. She is happily based in Godshill.
Links
Some useful links/resources mentioned in the Zoom session:
- Useful website builder: www.wix.com
- Google console — how to link your business onto Google and see insights: https://business.google.com/create?omec=EOnnnxcYASIBATIBAUABShMI-b2emK_D_wIVnhDUAR1vtAzD - you will need to add your business and set up your profile, once done and verified you will see it amongst your Google assets within your account.
Feedback please
If you attended the live session in-person or via Zoom or are watching the recording, please could you spare a few more moments to fill out this feedback form so we can keep improving the sessions and report back to the Arts Council on how we’re doing, thank you!
The video
