Sarah Hall provides a creative business training session via Zoom on ‘The Ready-to-Launch Checklist'. This session was recorded is available as a resource for members of the IW Creative Network.
This was delivered in collaborated with Go For Growth, online via Zoom in June 2023, specifically designed for creative individuals transitioning from being part-time or freelance, to running their own full-time business. It was part of three creative business sessions which were delivered in-person and online. The other sessions were 'Clarity of Marketing' and 'Planning and Finances'.
Go For Growth, is a programme to support micro businesses and small businesses thrive through online, in-person, 121 programmes and mentoring.
The Ready-to-Launch Checklist
During this workshop we will cover everything you need to know in order to start your business! We will cover:
- Define what you do
- Identify who your customers are
- Research your market and your competition
- Decide on your legal structure as a business
- Develop a 2-3 page business plan
- Register for VAT (if applicable)
- Open a business bank account
- Obtain business insurance specific to your industry
- Create a brand identity
- Create a website
- Develop a marketing and social media plan
- Use an email management tool
- Set a launch date.
Sarah Hall
Delivered by Sarah Hall, owner of Creative Logic and part time Growth Advisor with Oxford Innovation. Sarah has over 20 years’ experience helping to make the complicated simple, and supporting people to take their businesses to the next level.
Links
Some useful links/resources mentioned in the Zoom session:
- Sarah Hall's presentation slides.
- Gov website links to setting up as a sole trader / limited company / CIC / social enterprise / partnership:
- https://www.gov.uk/set-up-sole-trader
- https://www.gov.uk/government/publications/community-interest-companies-business-activities/cic-business-activities-forms-and-step-by-step-guidelines
- https://www.gov.uk/set-up-a-social-enterprise
- https://www.gov.uk/set-up-business-partnership/register-partnership-with-hmrc
- Insurance: If you join as an Artist with 'a-n the artists information company' your Membership includes £10m Public and Products Liability (PPL) insurance and £5m Professional Indemnity (PI) insurance and the opportunity to take advantage of specialist insurance packages for artists.
- https://www.a-n.co.uk/join/
- https://www.acas.org.uk/
- Website to help know if you’re entitled to benefits: https://www.turn2us.org.uk/
- Simon Sinek video - Start with why - how great leaders inspire action - TEDxPugetSound: https://www.youtube.com/watch?v=u4ZoJKF_VuA&vl=en
- This is a great resource to look at to try and get your thoughts down on how to make step changes and create a business plan: https:/making-your-life-as-an-artist/
- Book reference - Sara Cox ‘Thrown’: https://www.goodreads.com/en/book/show/59818617
- Chat GBT (AI Chat): https://openai.com/blog/chatgpt
- Design app - can be used for print/web design: https://www.canva.com/
- Multiple password app: https://www.lastpass.com/
Feedback please
If you attended the live session in-person or via Zoom or are watching the recording, please could you spare a few more moments to fill out this feedback form so we can keep improving the sessions and report back to the Arts Council on how we’re doing, thank you!
The video
